Scott MacDonald
Director, Client Segmentation @CIBC
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WORK HISTORY
Director, Client Segmentation @CIBC
Toronto, ON, CA
Leading CIBC\'s client segmentation vision & lifecycle roadmap for personal banking clients. Responsible for the development of segment priorities for client growth and deepening client relationships.
EDUCATION
Wilfrid Laurier University
HBA, Co-op Option, Minor in Economics
Ivey Business School at Western University
MBA, Business Administration and Management, General
SKILLS
ABOUT SCOTT MACDONALD
Customer strategy & marketing professional with 20 years of experience guiding customer-centric brands through the adoption of innovative new business practices & technologies. Key strengths in customer analysis and marketing planning, with a track record of leading customer acquisition, engagement and retention programs from strategy through to implementation & measurement. Passionate about innovation and building for the future. An accomplished team leader with a history of coaching and developing talent. Specialties: • Strategic Planning & Consulting• Marketing Strategy• Objectives & Key Results (OKRs)• Customer Acquisition Strategy• Customer Relationship Management• Customer Segmentation & Value Analysis• Customer Research, Journey Mapping & Insight• Customer Experience & Service Design • New Product Development & Positioning• Digital Marketing• Direct Marketing• Loyalty Marketing & Program Design• Benefits Measurement• Data Visualization & Storytelling• Portfolio Management • Project Team Leadership• Project Timeline & Budget Management • Team Development and Coaching• Tableau Dashboards
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