Josh Smalley Baldasare

About Josh Smalley Baldasare

I help organizations shape and tell their brand stories in ways that deepen engagement, fuel demand, and build relevance.With a career spanning nonprofit fundraising, arts administration, and B2B content strategy, I’ve led storytelling initiatives that raised millions in funding, launched thought leadership campaigns, and built multi-format content experiences — from newsletters and podcasts to digital storytelling platforms.Currently as Narrative Content Director at Catalyst, I execute premium brand storytelling campaigns and editorial strategy, overseeing content that drives visibility and impact across our signature platforms.I’m passionate about turning complex missions into compelling narratives that resonate with audiences, spark action, and position brands as leaders in their space.

Experience

1. Narrative Content Director

   Catalyst Inc

   Sep 2025 — Present

   Executes Catalyst\'s Brand & Storytelling Studio to create high-impact, multi-format storytelling experiences that deepen engagement, fuel demand, and elevate brand relevance.• Establish editorial standards and oversee content strategy for flagship brand stories, campaigns, and premium assets across digital, print, podcast, and emerging platforms.• Manage end-to-end editorial workflow, content calendar, and cross-functional collaboration with creative, marketing, and subject matter experts.• Lead narrative innovation projects, piloting new storytelling formats to enhance audience engagement and thought leadership positioning.• Champion brand storytelling excellence by aligning narrative development with Catalyst’s strategic pillars and organizational goals.

Education

• York St. John University

  Study Abroad, English Literature and Creative Writing

  2014 — 2014

• Baldwin Wallace University

  B.A., English Literature and Theatre

  2012 — 2016

Skills

• Social Media
• Event Planning
• Acting
• Dramaturgy
• English Literature
• Research
• Creative Writing
• Theatre Directing
• Audio Editing
• Theatre
• Adobe Photoshop
• Public Speaking
• Editing
• Wordpress
• Customer Service
• Microsoft Office
• Playwriting
• Performing Arts
• Writing