Jasleen Singh Sawhney
Product Manager @Parts Town
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WORK HISTORY
Product Manager @Parts Town
Transforming the eCommerce landscape at Parts Town through strategic product management initiatives. • Identified key opportunities to enhance conversion rates and customer satisfaction, driving user-centric improvements. • Implementing Micro Front Ends architecture to modernize the eCommerce experience, fostering innovation. • Collaborated with diverse teams to align product strategies with overarching business goals, enhancing operational efficiency.
EDUCATION
Punjabi University
Bachelor of Technology (B.Tech.)
Indian Institute of Foreign Trade
Master of Business Administration - MBA
SKILLS
ABOUT JASLEEN SINGH SAWHNEY
In 8+ years of product, I\'ve learned that the best PM work is invisible; users just find things easier, faster, and more useful. That obsession has driven $50M+ in outcomes across eCommerce, Fintech, and Banking. As a Senior Product Manager, I specialize in simplifying complex journeys into intuitive, high-impact experiences, whether that\'s unifying a fragmented digital bank, scaling a global eCommerce platform, or navigating regulatory compliance without sacrificing usability. A few examples that bring my product thinking to life: • At Parts Town, I drove a 4× increase in conversion rate (0.5% → 2%) and improved site speed by 55% — transforming the eCommerce experience for a high-volume B2B platform. • At Ally Financial, I led the redesign of key shared touchpoints — Alerts, Secure Messaging, Privacy Preferences, and Profile, during the unification of all product lines into a single portal. This delivered a more personalized experience, reduced operational costs by $2M/year, and boosted cross-selling by 12%. • At New Balance, I identified a conversion dip among price-sensitive customers and launched Buy Now Pay Later (BNPL) at checkout. Within a year, it drove $9M in ARR and re-engaged a previously lost customer segment. With expertise in product strategy, cross-functional leadership, and aligning technology with business goals, I bring a blend of technical fluency, strategic thinking, and customer empathy. Certified in Agile (PSPO II) and AI/ML product management. Outside of work, I\'m a home automation enthusiast. My creative playground for making everyday life a little more seamless.
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