Justine Saruca
Paid Social Campaign Manager at Publicis Media | Ex-TikTok
- Role
- Paid Social Campaign Manager (Zenith) at Publicis Media
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Justine Saruca
Hi there! I’m a multifaceted professional fueled by a passion for creativity…
Experience
Paid Social Campaign Manager (Zenith)
Nov 2024 — Present · Los Angeles, CA, US
As the Paid Social Campaign Manager for Publicis Media (Zenith), I manage and execute data-driven campaigns across multiple platforms, focusing on rapid testing, agile optimization, and high-impact creative strategy. I collaborate with internal teams, clients, and platform reps to launch full-funnel initiatives that are performance-led and results-focused.• Plan, launch, and optimize 3–5 paid social campaigns weekly across Meta, TikTok, Snapchat, Pinterest, and Reddit, consistently hitting client KPIs (CPL, CTR, RPL) through real-time adjustments and strategic pivots.• Implement 1–2 A/B tests per week to assess performance impact of new creatives, placements, and bidding strategies; results are analyzed within days to inform ongoing media strategy.• Partner with creative teams and platform reps to develop and rotate ad creatives based on live insights, helping increase engagement and conversion rates across all major platforms.• Lead brand and conversion lift studies in partnership with Meta and TikTok to evaluate impact of top-performing content, translating insights into actionable recommendations that drive future testing.• Deliver campaign pacing updates, performance insights, and optimization recommendations 2x weekly on client calls; collaborate across global teams via Slack, Teams, and email to maintain flawless execution.• Contributed to the launch and media execution of Rocket Mortgage’s “Own Your Dream” brand restage campaign — a Super Bowl activation using Reels and influencer content — which won a GOLD Media Lion at Cannes 2025 and was featured in Meta’s New Fronts for best-in-class social innovation.
Education
University of California, Davis
Bachelor of Arts - BA , Design and Techonology Management
Los Angeles Pierce College
Associate of Arts - AA, Computer Science Technology and Behavioral Sciences
2014 — 2017
COOP Careers Fellowship
Digital Marketing
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