Judi Samuels
Chief Experience Officer @Generations Experience Strategy & Design
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WORK HISTORY
Chief Experience Officer @Generations Experience Strategy & Design
Waterloo, ON, CA
GenerationsXP is a workforce strategy consultancy helping organizations optimize employee experience, generational engagement, and talent retention. • Co-developed the Generational Experience Index (GXP Index©), a proprietary framework to assess and enhance employee experience strategies. • Partner with executives and HR leaders to build inclusive, high-performance workplace cultures across multiple generations. • Guide organizations through workforce transformation, EX/CX integration, and change management strategies to improve retention and engagement. • Speaker, workshop facilitator, instructor and industry thought leader on workforce trends, generational dynamics, and the future of work.
EDUCATION
Langara College
Business Administration
University of Guelph
MBA
ABOUT JUDI SAMUELS
I am passionate about shaping the future of work by designing human-centered employee experiences that drive engagement, loyalty, and business success.As the Founder of GenerationsXP, I partner with organizations to build workplace cultures that thrive across generations—helping businesses understand, engage, and retain top talent in an evolving workforce. I co-created the Generational Experience Index (GXP Index©), a data-driven framework that helps organizations assess and optimize their employee experience strategies. My expertise spans employee experience (EX), customer experience (CX), change management, and workforce transformation.A sought-after speaker, advisor, and thought leader, I bring over 25 years of expertise in workforce transformation, generational engagement, and employee experience strategy. Whether working with senior executives, HR leaders, or brands shaping the future of work, I help organizations design workplaces that empower people, drive performance, and fuel business growth.Let’s connect and build the future of work together.Want to know more?* Experience Strategy* Human-Centered Design* Customer and Employee Experience* Training and Facilitation* Speaker and AuthorAbout Judi:* Fluently bilingual - English and French* Myers-Briggs = ENTJ* Stand Out = Influencer/Creator* How to Fascinate = ConnoisseurAnd not to mention, a proud Gen X-er
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