James Runkle
| Digital & Marketing Strategy Expert | Experienced Brand Manager
- Role
- Owner and Principal at Drummond St. Strategy
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About James Runkle
Owner and Principal of Drummond St. Strategy: crafting creative, innovative and inspired marketing strategies, from data to delivery.
Experience
Owner and Principal
Jan 2012 — Present · Hoboken, NJ, US
Drummond St. is a strategic marketing agency. Simply put, we can show you how to spend your time, and your marketing budget, more wisely.We have significant experience building digital strategies, businesses, and products. We’re responsible for the vision and the plan to get there. We love, and specialize in, human centered design practices. We’re believers in agile execution and adapting based on the data. We are builders, makers, synthesizers and innovators; we have the track record to prove it.• Research, recommend and implement marketing and advertising strategies• Craft messaging strategies to promote brand awareness and drive sales• Build, maintain and cultivate client/agency relationships with all key stakeholders• Conduct focus groups, surveys and analyze existing data for marketing initiatives• Sentiment analysis and social media data mining• Create SEO-optimized content for digital and print media• Source, negotiate and buy media including online, print, outdoor, radio and television• Track and measure metrics to optimize campaign throughout the sales cycle• Strategic development of business, growth and sales strategy
Education
Stevens Institute of Technology
Joint MBA, Marketing
2003 — 2006
Drew University
B.A., Business Management
1992 — 1996
Fordham Gabelli School of Business
Joint MBA, Marketing
2003 — 2006
Skills
- Collaboration
- Management
- Innovation
- Trade Shows
- Marketing
- Social Media Marketing
- Strategic Partnerships
- Budgeting
- Online Marketing
- Customer Relationship Management (Crm)
- Business Development
- Integrated Marketing
- Corporate Branding
- Strategy Development
- Public Relations
- Business Strategy
- Forecasting
- Creative Strategy
- Leadership
- Advertising
- Research
- Interactive Marketing
- Account Management
- Marketing Communications
- Strategy
- Analysis
- Higher Education Recruitment
- Mobile Devices
- Product Marketing
- Training
- New Business Development
- Market Research
- Budget Monitoring
- Marketing Research
- Budgets
- Marketing Strategy
- Product Launch
- Strategic Planning
- Competitive Analysis
- Higher Education
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