Julia Rubinic
Senior Director @ Cricut | UX Research and Strategy
- Role
- Senior Director, Head of Ux Research at Cricut
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Julia Rubinic
Over 25 years of helping businesses and agencies cultivate and implement effective product and marketing strategies, rooted in a deep and actionable understanding of customer needs.
Experience
Senior Director, Head of Ux Research
Jan 2023 — Present
Lead team of 4 UX Researchers responsible for conducting qualitative and quantitative studies focused on improving Member experience across software, materials, packaging content, and hardware- Tripled output of studies with the same resources within the first 6 months of role- Introduced new methodologies and platforms, including AI tools, a “democratization” program, user journeys, personas, and research panels- Personally conduct at least one study per month leading to updates and innovations reflected in software and hardware roadmaps.
Education
Barnard College
B.A., English
Skills
- Cross-Functional Team Leadership
- User Experience
- Content Strategy
- Strategy
- E-Commerce
- Customer Insight
- Interactive Advertising
- Email Marketing
- Digital Strategy
- Online Advertising
- Information Architecture
- Sem
- Cms
- Direct Marketing
- Interaction Design
- Brand Development
- Mobile Marketing
- Crm
- Leadership
- Business Development
- Digital Marketing
- Usability Testing
- Digital Media
- Creative Direction
- Integrated Marketing
- Marketing
- Market Research
- Analytics
- Interactive Marketing
- User Interface Design
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