Joel Rotunda
VP Partnerships | Strategic Alliances | Partner GTM | Cloud and Enterprise Platforms
- Role
- Vice President of Partnerships at Cycle Labs
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Joel Rotunda
Partnerships and alliances executive who builds global ecosystems that translate partnerships into measurable pipeline and revenue. I have owned partner-sourced outcomes and led alliance strategy across cloud and enterprise platforms, operationalizing co-sell motions with hyperscalers (AWS, Azure, GCP) and services partners (GSIs, SIs, MSPs).Core Strengths:• Strategic alliances and executive partner relationships, from joint value proposition through multi-year governance cadence• Partner GTM design, including co-sell process, joint account planning, enablement, and field alignment• Hyperscaler ecosystem motions across AWS, Azure, and GCP, including services-led routes to market through GSIs, SIs, and MSPs• Commercial architecture and partner frameworks that scale across internal stakeholders and partner types• Cross-functional leadership across Sales, Product, Marketing, and Customer Success to convert alliance priorities into execution, supported by PRM, deal registration, and attribution reporting to strengthen visibility and accountability
Experience
Vice President of Partnerships
Oct 2024 — Present · Charlotte, NC, US
Lead global partner strategy and partner-sourced revenue outcomes across GSIs, SIs, regional SIs, and OEM routes to market.• Built and launched a structured Partner Program to formalize engagement models and scale partner contribution across the ecosystem.• Selected and implemented PRM, establishing deal registration and attribution reporting to strengthen partner-sourced and partner-influenced visibility and governance cadence.• Established segmentation, QBR rhythm, and joint account planning to improve partner execution and elevate partner-led opportunity quality.• Partnered with Sales leadership to scale co-sell motions, improve field alignment, and drive pipeline progression through to close.• Negotiated partner agreements and commercial frameworks to support multi-year growth and consistent delivery outcomes.• Collaborated with Product, Marketing, and Customer Success to package offers, drive adoption, and support renewal and expansion motions.
Education
Florida State University
MBA, Business Administration
2007 — 2009
East Carolina University
BSBA, Business Management
2005 — 2006
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