Justin Rolfes
CMO | Marketing Strategist | Brand Builder | Driving Growth Through Strategy, Data & Creativity
- Role
- Chief Marketing Officer at Sportzturf
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
Experience
Chief Marketing Officer
Sep 2025 — Present
Lead enterprise-wide marketing strategy for a multi-unit franchise system, driving brand consistency, local market performance, and sustained system wide revenue growth• Built and scaled national and local marketing programs (digital, paid media, CRM, promotions) to support franchisee acquisition, retention, and unit-level profitability• Oversee brand positioning, creative direction, and customer experience across all channels, strengthening market presence and competitive differentiation• Analyze performance data and consumer insights to optimize campaigns, improve lead generation, and maximize marketing efficiency at both corporate and franchise levels
Education
University of Nebraska at Kearney
B.S. Sports Administration, Sports Administration
2005 — 2008
University of Nebraska at Kearney
B.S. Business Administration, Business Administration and Management, General
2005 — 2008
Skills
- Digital Marketing
- Video Editing
- Email Marketing
- Website Administration
- Online Marketing
- Photography
- Brand Development
- Email Management
- Corporate Identity
- Event Execution
- Advertising
- Website Redesign
- Event Marketing
- Adobe Creative Suite
- Copy Editing
- Marketing Strategy
- Website Management
- Event Planning
- Direct Mail
- Graphic Design
- Branding & Identity
- Marketing Communications
- Youtube
- Microsoft Office
- Direct Marketing
- Commercials
- Copywriting
- Web Design
- SEO
- Newsletters
- Corporate Events
- Video Production
- Social Networking
- Budget Management
- Media Relations
- Business Strategy
- Creative Strategy
- Budget Analysis
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