Jennifer Rogers
Marketing Advisor | Director of User Experience | UI/UX Expert | SaaS Product Design Expert | Front-end Developer
- Role
- Marketing Director at GoTextbooks
- Location
- Little Rock, AR, US
- LinkedIn followers
- 500 followers
About Jennifer Rogers
I’m a results-driven marketing professional with a strong background in website design…
Experience
Marketing Director
Apr 2024 — Present · Little Rock, AR, US
I lead the strategic direction and execution of integrated marketing and product design initiatives across three brands and multiple campus stores, ensuring each maintains a unique identity while aligning with business goals.Valore – A consumer-facing website helping students buy, sell, and rent textbooks. Spearheading a full user flow redesign to create a seamless, accessible, and intuitive customer journey that drives engagement and conversions. Work spans branding, marketing, UX research, wireframing, prototyping, user testing and customer expereince.GoTextbooks Wholesale – A wholesale textbook supply platform for colleges, universities, and campus stores, offering market-driven pricing, that enhance wantlist and wholesale purchasing of textbooks.Valore Campus – A full-service campus store management provider delivering branded merchandise, course materials, and e-commerce platforms. Guide branding, marketing, and campaign strategies to support student-first retail experiences.Manage multi-channel B2B/B2C campaigns (email, social, digital, print, SEO/SEM) to increase visibility, leads, and engagement.Direct brand positioning and creative strategy, ensuring storytelling consistency across SaaS, retail, and wholesale.Partner with sales, design, engineering, and product teams to deliver unified go-to-market strategies.Lead UX/UI design from research to usability testing, prototyping, and design system governance.Use analytics and customer insights to refine roadmaps, optimize user flows, and strengthen retention.Deliver executive presentations that translate complex strategies into actionable roadmaps.Champion innovation in SaaS design, implementing UX/UI best practices and accessibility standards.
Skills
- Illustrator
- Indesign
- Dreamweaver
- Adobe Fireworks
- Social Networking
- Adobe Creative Suite
- Photoshop
- Xhtml
- Css
- Wordpress
- Joomla
- Zencart
- Adobe Photoshop Cs5 & Cs6
- Adobe
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Social Web
- Web Interface Design
- Web Application Design
- Mobile Web Design
- Web Design
- Graphics
- Graphic Design
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