J. R. Griffin

SVP, Digital @Fremantle US

Burbank, CA, US

Lead and mentor high-performing digital marketing and social media teams, guiding them to create effective content and campaigns for various Fremantle shows, FAST channels and digital content, often by collaborating with network and platform partners. • Work alongside SVP, Marketing & Comms and SVP of Global FAST Channels to build and implement cohesive marketing, and social media campaign strategies for multiple direct-to-consumer channels. Includes overseeing on platform media spends in support of growing FAST Channels business.• Hit annual digital revenue goals by exploiting digital and social content on existing monetized platforms, while exploring and launching new opportunities. • Grow and optimize digital revenue and develop opportunities, partnerships, and new lines of businesses.• Build relationships and strategic partnerships with network & streaming partners and social platforms to keep Fremantle content at top of mind, and regularly collaborate and innovate with first-to-market programs that maximize ROI and awareness.• Work with internal teams to ensure alignment with overall business goals, including Marketing & Communications, Sales & Distribution, Sponsorship, Licensing and International divisions. • Leverage data analytics to track and measure the success of marketing campaigns, making data-driven decisions for optimization.

California State Polytechnic University-Pomona

Bachelor of Science (B.S.)