Heffner
Public Relations Manager at adidas
- Role
- Manager, Public Relations of North America at 阿迪达斯
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Manager, Public Relations of North America
Oct 2023 — Present · NY, US
Manages, develops, and deploys PR strategies to support category-priority concepts, products, campaigns, athletes, events, account partners, licensees, and corporate initiatives for stories across lifestyle, culture, sports, art, music, and fashion media/influencers.Leads cross-functional partners across North American and global brand stakeholders via the adidas Newsroom network, Brand Marketing, and product teams to deliver results-oriented strategies and programs that increase consumer and trade awareness of the brand.Manages roster of PR, social, and creative production agencies; managing project briefs end to end through execution, budget management, KPI trackingDevelops, maintains, and drives strategies in partnership with the SEO team that supports PR and.com targets.Supports and maintains the media showrooms in NYC to facilitate press office initiatives - product seeding, seasonal press days, and elevated media eventsLiaison flow of information between the Global and market PR/corporate communications networks
Education
Parsons School of Design - The New School
Fashion/Apparel Design
2018 — 2019
Westfield State University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
2011 — 2015
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