John Robert Fritzsch
Senior Digital Program Manager @WACKER
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WORK HISTORY
Senior Digital Program Manager @WACKER
Munich, DE
My role is pivotal in driving digital transformation and ensuring that our commercial excellence projects deliver optimal value and meet strategic objectives.Key Responsibilities- Oversee the management of digital programs, including CRM and pricing optimization projects- Collaborate with interdisciplinary global teams to ensure seamless project execution- Ensure program targets are met on time, within budget, and with optimal resource allocation- Provide strategic guidance to implement sustainable processes and content for digital programs.Highlights and Successes- Successfully released a revamped executive dashboard for sales pipeline management, significantly improving data visibility and decision-making- Standardized opportunity definitions in our CRM, leading to more consistent and efficient sales processes- Currently spearheading a price optimization project to enhance pricing strategies and improve profitability.
EDUCATION
Ilmenau University of Technology
Diplomwirtschaftsingenieur
Vienna University of Technology
Industrial Engineering and Management
ABOUT JOHN ROBERT FRITZSCH
Strategic B2B professional with 12+ years of experience in digital transformation, corporate strategy, and commercial excellence – with a strong focus on the chemical and manufacturing industries. I specialize in leading CRM, pricing, and business development programs that drive measurable revenue growth and profitability.Having worked across Europe and Asia, I bring deep industry knowledge, intercultural competence, and a proven ability to translate complex challenges into actionable strategies. Passionate about enabling enterprises to leverage digital solutions for sustainable growth.
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