James Resetco

About James Resetco

Product Leader || AI Technologist || Integration Builder || Solution Architect || Operations Scaler I am an entrepreneurial leader who builds high-impact teams in product management, operations, integrations, services, support, implementation, and system administration. I have a passion for solving complex technical and business challenges by implementing long-term solutions, leveraging AI, and building teams with a focus on scale. I love to champion new ideas, drive organizational change, and create a culture of iterative continuous improvement.My emotional intelligence, empathy, and honest communication skills allow me to excel in building trust and enabling others to achieve their highest potential.Technical Skills:• Generative AI (ChatGPT, Claude, MS Copilot, Gemini, Cursor, Lovable)• LLM Orchestration (MCP, MS Copilot Studio)• iPaaS & Workflow Automation (Zapier, Make, MuleSoft, Scribe)• Product Analytics (Heap, Gainsight PX, Tableau, mySQL, PowerBI)• Product & Project Management (Jira, Aha, Trello, Asana, Confluence)• Customer Engagement (Uservoice, Appcues, Gainsight CC, Pendo)• Web Services (REST APIs, Webhooks, AWS S3, Cloudfront, RDS)• Web Languages (HTML, CSS, JavaScript, JSON)• Telephony (SIP, VoIP, PSTN)• CRMs (Salesforce, MS Dynamics)Areas of Expertise:• Product Management• Product Operations• Product Analytics• Context Engineering• Prompt Engineering• Systems Integration• Solution Design• Data Migration• Customer Onboarding• Training and Enablement• Technical Services Delivery• Team Building• Change Management• Continuous Improvement• Lean Project Management• Agile Process Development

Experience

1. Director of Product Operations

   Power Factors

   Jul 2022 — Present · Santa Barbara, CA, US

   Led product launches, go-to-market, and enablement for flagship Unity APM and AI Analytics products for enterprise customers managing 200+ GW of renewable and storage assets• Architected a model-agnostic PM operating system with shared AI skill modules, context libraries, and MCP integrations to standardize how product managers produce PRDs, prototypes, launch plans, and cross-functional communications• Led org enablement on GenAI best practices, prompt and context design, and the application of AI to product ideation, data analysis, documentation, and communications• Owned cross-department product operations spanning monetization, packaging, pricing, and contractual readiness• Implemented product operating model to standardize roadmapping, OKRs, product artifacts, launch readiness, customer discovery, and analytics across three unique product organizations post-acquisition

Education

• UC Santa Barbara

  Business Economics With An Emphasis in Accounting, Technical Management and Entrepreneurship

  2008 — 2012