Jackie Andrews
Product Analyst Iii @Strava
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WORK HISTORY
Product Analyst Iii @Strava
Executed high visibility project to redefine a key business metric (Monthly Active Users), including alignment with C-suite, partnership with engineering leadership to implement new tracking methods, building out a new data pipeline containing 30+ new tables, qualification of the new pipeline, documentation, and roll out. This is one of the company\'s two key business metrics that powers everything from comms targeting to deep dive analyses to financial reporting- Led project to identify 10 biggest areas of opportunity within app based on multiple types of data; presented results to C-suite, cross functional teams, and at all-hands meetings; results were used to shape 2025 product roadmaps company-wide- Developed methods to measure weekly retention by lifecycle state (NURR, CURR, RURR, SURR) in experiments and holdouts; using these metrics and methods, teams across Strava have been able to drive 100s of bps lift to retention in 2025- Develop metrics, dashboards, and experimentation best practices, and train teams in data literacy- Perform A/B tests, deep dive analyses, and opportunity sizing to support initiatives in user lifecycle, onboarding, retention, feed, comms, and Growth Marketing- Ineligible for promotion due to being remote
EDUCATION
Lafayette College
Bachelor’s Degree, Chemical Engineering
SKILLS
ABOUT JACKIE ANDREWS
Results-driven and highly analytical professional with a record of leading business strategy through all stages, from developing insights through leading projects and reporting results to leadership and broader teams. I have experience managing small teams, developing and delivering strategic initiatives, building data infrastructure and KPIs, and leading projects that touch all functions including finance, marketing, customer experience, engineering, product, and operations.When I\'m not at work you can find me doing more of the same: interrogating truths and forming connections between big ideas by leading a philosophy book club, making art at a recurring paint night event, being active outdoors, and never cooking a recipe exactly the same way twice.
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