Justin Racine

About Justin Racine

Justin is a published author and passionate communicator dedicated to helping individuals and organizations find clarity through compelling narratives. With a background in brand strategy and marketing leadership, he has spent over 15+ years transforming complex ideas into meaningful stories that resonate and drive impact.His work blends real-world business insights with authentic human experiences. Whether he is writing thought leadership, developing brand voice, or speaking at industry events, he believes in the power of storytelling to connect, inspire, and create change.Currently, Justin is acting as Principal, Commerce Strategy at Perficient - a global Fortune 500 AI first digital consultancy where he leads the overall go to market strategy and client approach to complex business and technology challenges. Justin is a frequent contributor to CMSWire.com, and was awarded their honor of 2022, 2023 and 2024 CMSWire Contributor of the year. He has also been featured in Forbes for his thought leadership in the CX space. Focus Areas-AI Generative Commerce Experiences-Extended Reality Commerce -Digital and Physical Commerce Strategy-Building and Executing Exceptional Customer Experiences-Unified Customer Journey Development and Implementation -Digital Commerce Experience Design -Business Transformation -Business Outcome Analysis and Strategic Planning-Thought Leadership and Industry Writing-Enterprise Architecture Design

Experience

1. Contributing Author

   Cmswire

   Mar 2021 — Present · Austin, TX, US

   Justin is a monthly contributor to CMSWire, the worlds leading publication for customer experience strategy and innovation where he covers ways brands can humanize their experiences and create long lasting bonds with their customer base. Justin has been recognized as contributor of the year for 2022, 2023, 2024 and 2025 - and his CMSWire work has been featured in leading publications like Forbes and Digital Commerce 360.

Education

• Western New England College

  Bachelor of Science

Skills

• Ppc
• Marketing Management
• Product Marketing
• Mobile Marketing
• Brand Awareness
• Sales
• Online Advertising
• E-Commerce
• Social Media Marketing
• Advertising
• Business-to-Business (B2b)
• Internet Media
• Sales Management
• Retail Category Management
• Marketing
• Analytics
• Marketing Strategy
• Competitive Analysis
• Marketing Communications
• B2b
• Google Adwords
• Integrated Marketing
• Brand Development