Joe Pych
Founder & CEO @ Bionic 👉 Automating Media Planning + Media Buying ✨
- Role
- CEO & Co-founder at Bionic Advertising Systems
- Location
- Hanover, NH, US
- LinkedIn followers
- 500 followers
About Joe Pych
With more than 30 years of experience in software, I lead a team of passionate and talented professionals at Bionic Advertising Systems who help advertising agencies automate their media planning and media buying workflows. We enable fully-integrated, end-to-end, omni-channel media workflow automation through Bionic for Agencies - our award-winning,#1 ranked software that has been proven to reduce costs, increase ad effectiveness, and bring more transparency, accountability, and control.I am also the founder and president of NextMark, Inc, where we established the #1 marketplace for various forms of addressable media with more than media programs indexed from 1,400 suppliers used by thousands of buyers daily. We built an innovative Software as a Service (SaaS) marketplace technology platform backed by two US patents, and received industry awards and honors for our contributions to marketing education and innovation.My mission is to empower marketers to reach their market more effectively and efficiently, and to create value for both buyers and sellers of media.
Experience
CEO & Co-founder
Oct 2013 — Present · Hanover, NH, US
Bionic Advertising Systems provides media investment management software including media planning, media buying, project management, and performance monitoring. Bionic helps you track every penny of your media investment from initial plan through reconciliation, with 100% transparency and accountability to business goals.
Education
Rensselaer Polytechnic Institute
MS, Computer Science
1990 — 1995
Cornell University
BA, Computer Science, Mathematics
Skills
- Online Marketing
- Start-Ups
- Media Planning
- Software Development
- Direct Marketing
- Digital Marketing
- Media Buying
- Customer Acquisition
- Online Advertising
- Sales
- Marketing
- Strategy
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