J. P. Szambelan
Director of Analyst Relations - Microsoft Security
- Role
- Director, Analyst Relations - Microsoft Security at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About J. P. Szambelan
Senior communications professional with a proven history of creating and leading programs that positively influence perceptions and deliver business impact.
Experience
Director, Analyst Relations - Microsoft Security
Dec 2018 — Present · Redmond, WA, US
Established the Microsoft Security AR program and lead a team of eight AR professionals focused on Microsoft Security, Compliance, Identity, and Management. Grew leadership in security-related research to twenty reports across Gartner, Forrester, and IDC—up from just eight in 2019. These results helped establish Microsoft\'s credibility as an emerging security vendor and drove the growth of Microsoft Security revenue to $20 billion in 2022, making Microsoft the largest security vendor by revenue in the world.Partner with senior leaders across product, sales, and marketing to deeply understand business strategy and objectives then develop and execute AR programs that drive impact and outcomes in support of those goals.Advise senior leaders on key analyst insights, research, and feedback that influences product planning, go-to-market, and communications efforts—creating valuable feedback loops that help both the business, and the analysts better serve the security community.Foster meaningful dialogues with industry analysts by tailoring content that aligned Microsoft\'s vision and capabilities with analysts\' focus areas and perceptions—leading to improved research outcomes and direct client advisory.Drive AR programs supporting a significant portion of the Microsoft Security portfolio and overall thought leadership, in addition to overall team management.
Education
Linfield University
BA, Mass Communications
Skills
- Crisis Communications
- New Business Development
- Strategic Planning
- Product Launches
- Analyst Relations
- Message Development
- Thought Leadership
- Product Reviews
- Media Relations
- Public Relations
- Strategic Communications
- Internal Communications
- Issues Management
- Product Launch
- Program Management
- Reviews
- Communication Training
- Leadership
- Start-Ups
- Corporate Communications
- Management
- Integrated Marketing
- Messaging
- Marketing Communications
- Go-to-Market Strategy
- Writing
- Positioning
- Strategy
- Communication
- Social Media
- Reputation Management
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