Jp Okeeffe
Director of Product Management - Viewership Data @Xperi Inc.
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WORK HISTORY
Director of Product Management - Viewership Data @Xperi Inc.
London, GB
EDUCATION
Technological University Dublin
BSc, Business & Management
University College Dublin
MSc, Marketing
Concordia University
Business & management, - Included modules in Advertising, Finance, Quantitative & qualitative Research
SKILLS
ABOUT JP OKEEFFE
Experienced Product, Partnerships, and Analytics professional with a proven track record in both agency and client-side roles. Addressable TV/ CTV expert, shaping OEM identity resolution proposition in Europe. Substantial experience in building and leading strategic partnerships, structuring and closing large complex opportunities with multi-million-pound business models. Experienced in negotiating both direct and tripartite partnerships. Well-versed in navigating legal and data protection issues in relation to the use of Personally Identifiable Information (PII) data.
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