Jena Shaw
Driving Data-Driven Insights and Optimal Strategies for Business Growth
- Role
- Sr Prospect Marketing Analyst at NRG Energy
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Jena Shaw
Welcome to my LinkedIn profile! I am a strategic marketing and communications…
Experience
Sr Prospect Marketing Analyst
Jul 2023 — Present · Houston, TX, US
Essential Duties / Responsibilities: • Point of contact, leading project management and creative development of digital marketing assets (display ads and landing pages) for lower funnel team. • Serve as marketing liaison for digital and Agile teams to develop content for online enrollment experience and digital enhancements. • Manage execution of asset development for marketing tactics that support traditional and growth initiatives. • Coordinate timelines and schedules for deliverables and assets.• Ensure all projects follow internal creative process.• Present assets for reviews to internal stakeholders, obtain feedback, and clearly communicate feedback for accurate implementation. • Help monitor creative output for alignment across assets, while meeting set requirements and objectives. • Review and track relevant campaign reports and present insights to keep larger organization abreast of performance. • Demonstrate a thorough knowledge and understanding of the industry, business, competitors, and brands, helping to analyze market/competitive trends to recommend actions to improve growth.• Prioritize consumer engagement and overall customer experience and is an advocate for the consumer.
Education
Syracuse University
Master of Science - MS
Prairie View A&M University
B.A. in Communication
Skills
- Communications Planning
- Direct Marketing
- Event Management
- Digital Strategy
- Crisis Communications
- Media Buying
- Social Media Optimization (Smo)
- Customer Service
- Writing
- Social Networking
- Advertising
- Market Research
- Editing
- Public Relations
- Crm
- Project Management
- Social Media Marketing
- Leadership
- Public Speaking
- Microsoft Office
- Marketing
- Budgets
- Digital Communication Strategy
- Video Editing
- Marketing Communications
- Higher Education
- Event Planning
- Social Media Communications
- Online Marketing
- Marketing Strategy
- Videography
- Strategic Communications
- Adobe Premiere Pro
- Social Media
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