John Larocca
Customer Strategy & Business Intelligence Executive
- Role
- Managing Director at Fractal
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About John Larocca
As a business & team leader, I have a proven track record of building and leading high-performance teams; a history of identifying and developing strong talent; an ability to work effectively at multiple levels within an organization and to engage multi-functional teams to deliver exceptional results. As a problem solver and business consultant, I have a passion for providing organizations with actionable information by transforming data into relevant intelligence to drive strategy and deliver incremental revenue and profit. Expert in understanding the connection between data structures, analytical methods and business applications to deliver actionable insights. Experience across a wide variety of marketing research, marketing science, and customer analytics techniques and with a variety of data sources: loyalty card, syndicated scanner, access & consumption panels, shipments, demographics, and media.As a thought leader and innovator, I have a history of innovation and developing new businesses and capabilities. Specialties & interests: Team and business leadership, client management, P&L ownership, partnership development, innovation, syndicated research, segmentation, marketing mix & marketing ROI, shopper Insights, test market and new product forecasting, quantitative and qualitative marketing research (access panels and consumption panels).
Experience
Managing Director
Apr 2016 — Present
General Manager of a global, multi-functional team bringing the full set of Fractal’s capabilities and assets to drive clients’ ability to institutionalize analytics and deliver insights that fuel business growth. As an Executive Team member, I help shape and guide Fractal’s strategic direction.
Education
Ohio University
B.S., Industrial & Systems Engineering
1976 — 1980
Skills
- Crm
- Iri
- Direct Marketing
- Customer Insight
- Strategy
- Strategic Partnerships
- Advertising Research
- Customer Analysis
- Nielsen
- Segmentation
- Cpg Industry
- Market Research
- Analysis
- Account Management
- Shopper Marketing
- Strategic Thinking
- Quantitative Research
- Marketing Research
- Consumer Behaviour
- Fmcg
- Data Analysis
- Marketing Mix Modeling
- Digital Marketing
- Business Intelligence
- Analytics
- Brand Management
- Cross-Functional Team Leadership
- Business Strategy
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