Juan Pablo Garcia

About Juan Pablo Garcia

With nearly two decades of experience across global markets, I specialize in transforming complex concepts into visually striking motion graphics that don’t just look great—they connect, convert, and inspire. My work lives at the intersection of data and design, where storytelling meets strategy.Whether leading high-performing creative teams or rolling up my sleeves, I bring deep expertise, curiosity, and a relentless drive for excellence to every project. I’m known for delivering campaigns that elevate brand identity, captivate audiences, and move the needle on engagement.Let’s create work that makes people feel something—and remember it.

Experience

1. Motion Design Lead

   Square

   Sep 2022 — Present · San Francisco, CA, US

   Lead a multidisciplinary team of designers and animators responsible for creating 3D graphics, animation, and motion design for Square’s demand generation program, supporting 80% of the company’s marketing output.• Defined motion and visual guidelines that strengthened brand consistency and creative quality across campaigns.• Partner with strategy and creative teams to craft motion-first concepts that drive engagement and performance.• Spearheaded the development of automated video templates using expressions, increasing production efficiency by 65% while preserving design quality.• Directed vendors and cross-functional partners to maintain visual integrity and cohesive storytelling across complex projects, including Unreal Engine-based virtual shoots.• Explored automation and AI-driven workflows to scale design output and prototype new creative approaches.

Education

• Academy of Art University

  Master of Fine Arts (MFA), Web Design New Media