Jordan Patick

About Jordan Patick

Dynamic marketing and licensing leader who drives brand growth, performance and profitability through traditional and break frame marketing channels. Proven ability to identify new business opportunities and build strong working relationships with both strategic partners, clients and colleagues to help execute immediate and long term campaigns that deliver high ROI. Possess strong strategic, analytical, collaborative and creative skills that help with all facets of brand management.Specialties: Brand Strategy and Management, Go-to-Market Strategy, Business Development, Licensing and Fashion Collaborations Strategic Partnerships, Social/Influencer Marketing, Product Development, Line Building/Planning.

Experience

1. Senior Brand Dirrctor

   MGA Entertainment

   Jan 2025 — Present

Education

• University of Arizona

  Bachelor of Arts (B.A.), Media Arts

  1996 — 2000

Skills

• Online Marketing
• Brand Architecture
• Strategic Partnerships
• Toys
• Integrated Marketing
• Marketing Budget Management
• Strategy
• Market Research
• Advertising
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Content Strategy
• Marketing Strategy
• Marketing Communications
• Trade Marketing
• Consumer Products
• Social Media
• Nielsen
• Go-to-Market Strategy
• Product Development
• Competitive Analysis
• Management
• Product Marketing
• Social Media Marketing
• People Development
• Marketing
• Team Leadership
• Project Management
• Marketing Research
• Business Planning
• Shopper Marketing
• Consumer Insight
• Product Management
• Leadership
• Digital Marketing
• Online Advertising
• Web Content Creation
• Customer Insight
• Brand Equity