John Abbott
Strategic Content Leader at Blue Shield of California
- Role
- Strategic Content Leader at Blue Shield of California
- Location
- Petaluma, CA, US
- LinkedIn followers
- 500 followers
About John Abbott
Award-winning writer, editor, and marketing communications expert who specializes in…
Experience
Strategic Content Leader
Aug 2020 — Present · San Francisco, CA, US
Key contributor on the Commercial and Consumer Markets team dedicated to bringing innovation and thought leadership to employee health and wellness programs at large commercial companies. Content strategist and storyteller who connects key messages across all platforms and channels. My role is to develop the content strategy for communications to consultants, brokers, employers, and influencers. What should we be talking about to these valued partners … and how should we be talking about it? It’s my job to make that happen in authentic, transparent, and creative ways.
Education
University of Houston
Master's degree
University of Florida
BS
Skills
- Management
- Marketing Communications
- Email Marketing
- Marketing
- Editing
- Leadership
- Insurance
- Project Management
- Strategy
- Corporate Communications
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