Jp Robinson

About Jp Robinson

My career began in the entry level designer jobs within creative agencies and record labels in Los Angeles. From these experiences, I learned and grew as much as I could as an artist and leader. Through learning how to write the treatments, produce the content, and create stories for each album cover, song, artist and campaign, I created art for some of the most prolific record labels, executives and artists of our time. By making the most out of the resources, by leveraging my relationships and my network of creative contacts, I have been able to create provocative content on budget and on time. By my collaborative nature and have been able to create and motivate a team to take the shared vision from the executives and myself from inspiration to execution. I proved my ability to rise through the ranks repeatedly throughout my career. At MCA Records, I began as a young production designer and worked my way up to Senior Art Director. Later at Geffen Records, I quickly became the Creative Director of the record label by displaying excellence in imagery and through a work ethic that attracted the attention of the musicians and executives of the parent company, Universal Music Group. Within my 10 years with UMG, I became an SVP. In 2007, I was approached by the team at UMG to be the Creative Director for Island Def Jam Music Group’s list of culturally relevant artists. Then, in 2011, I moved to Sony Music’s Epic Records to start their creative department. At both of these major companies, I collaborated with the highest executives of the label and crafted a vision that I fully executed. Later I started my own independent art company called Composite where I continue working with super star musicians like Rihanna, Ciara, DJ D-Nice and Tim McGraw & Faith Hill. I continue to pair my creative solutions with music and entertainment by connecting relevant culture and the commercial needs of company’s like Viacom, Seagrams, Jeep and Unilever. Specialties: Creative Direction, Art Direction, Compelling Content Creation, Creative team leadership, Creating special experiences in non profit atmospheres, Idea Generation, Brand Development, Campaign Creation, Social Media Imagery & Marketing, International & Domestic Project Management, Linking partners to non-profits that make change, Mentor Youth, and motivational public speaking engagements.

Experience

1. Creative and Marketing

   Awakened Films

   Mar 2022 — Present · Chatham, NJ, US

   Awakened Films is Video and Film company in New Jersey. Awakened Films creates cinematic videos for corporations and nonprofits. We combine a wide range of digital experiences with creativity and memorable ideas for a lasting impact on your target audience. Our videos inspire and connect, they captivate and educate. They can communicate big ideas to big crowds, or even raise millions for a good cause.

Education

• Austin Peay State University

  BFA, ART

  1993 — 1997