Jp Patiño

About Jp Patiño

Senior GTM and category leader currently driving global Windows consumer category strategy at Microsoft. Previously led GTM alongside a $1.5B SaaS partner as a Sr. Director in Alliances and Partner Sales, delivering award-winning results as a Top North American Partner. Most recently managed strategic alliances on a $20B Microsoft program, enabling platform extensibility and measurable revenue impact.I SPECALIZE IN: BUSINESS DEVELOPMENT: Generated $12M in revenue selling to Fortune 500 GO TO MARKET: Built GTM alongside $1.5B partner; closed multiple $250K dealsSTRATEGIC PLANNING: Developed actionable growth strategies and KPI\'s to achieve themLEADERSHIP: 15+ years leading teams, coaching invididuals and building strong team culturesPROGRAM DELIVERY: Bias for action, record of successful program development under bizops constraintsSTAKEHOLDER MANAGEMENT: Fast and clear collaboration to keep everyone on same pageCAREER HIGHLIGHTS INCLUDE: Oversaw 20+ accounts, managing them from margin, cash flow and client success perspectiveWon Top 3 North American Partner and Strategic Impact Award Led world class defense technology demo for 200+ DoD employees & General Officers Speaker at NW Change Management Conference attendeesLed a team of 35 employees to deliver change mgt & training for large-scale ERP implementationManaged data and analytics for supplier management resulting in $40M annual savingsLed HR team that served over FTEsEDUCATION: MS Sustainability, Saint Louis University School of BusinessBachelor of Science Social Sciences, United States Air Force AcademyMORE ABOUT ME:CORPORATE CAREER I\'ve consulted in multiple industries including defense, manufacturing, transportation, energy, government, and non-profitVendor management Data and analytics PMP certifiedHarvard Business School Entreprenuership certificationU.S AIR FORCE OFFICER:Served at Scott AFB responsible for deployment readiness and emergency responseLed the largest hotel project in Air Force Hotels converting ~90 houses to short-term stays Taught Air Force ROTC at Saint Louis University, grew their recruitment and retention PERSONAL:Air Force Academy Boxing Team🥊 and was Cadet Squadron Commander for CS-1I enjoy traveling, live music, golf, and getting in the gymTook a year to travel to 6 countries; Ecuador, Colombia, Spain, Senegal, South Africa, Indonesia. Created a podcast throughout the journey called \"Our Year Abroad\"

Experience

1. Windows Category Manager, Worldwide Consumer

   Microsoft

   Jan 2026 — Present · Redmond, WA, US

   Leads global Windows category strategy and GTM with AMD, Intel, and Qualcomm to drive growth. Owns global Windows consumer category strategy and seasonal GTM planning, accelerating growth across OEM, silicon, and retail ecosystems Builds and activates joint consumer go-to-market plans with AMD, Intel, and Qualcomm, driving device demand, product advocacy, and sell-through Drives quarterly and annual revenue performance against budget, scorecard KPIs, and profitability targets through joint business planning and partner execution

Education

• Harvard Business School Online

  Entrepreneurship/Entrepreneurial Studies

• Saint Louis University

  Masters, Sustainability

  2010 — 2012

• United States Air Force Academy

  Bachelor of Science, Social Sciences

  2003 — 2007

• Southern Illinois University Edwardsville

  Foundations of Project Management

  2012 — 2012

• Saint Louis University

  Master of Science - MS, Sustainability

Skills

• Sustainability
• Leadership
• Nonprofits
• Program Management
• Change Management
• Organizational Behavior
• Training
• Process Improvement
• Management Consulting
• Web Marketing
• Project Management
• Consulting
• Organizational Development