Jp Grant
Ad Operations Manager at ezCater
- Role
- Ad Operations Manager at ezCater
- Location
- Falls Church, VA, US
- LinkedIn followers
- 500 followers
About Jp Grant
I\'ve spent nearly 10 years in ad operations, both in-house and at media agencies…
Experience
Ad Operations Manager
Jun 2022 — Present
Manage ezCater’s ad tech stack, including CM360, Google Tag Manager, Google Analytics, Search Ads 360, LiveRamp, Transcend, C3 Metrics, Firebase, and AppsFlyer. Identify and evaluate new products, tools, and vendors as needed to enhance ezCater\'s marketing capabilities. Led the onboarding of Google Campaign Manager to support ezCater\'s transition to in-house campaign trafficking. Coordinated with the marketing, marketing operations, and analytics teams to establish standardized trafficking processes, naming conventions, UTM tracking, and creative requirements, ensuring consistent campaign execution across all channels.Developed a comprehensive Ad Operations training program with detailed guides covering campaign trafficking, tracking setup and QA, and reporting. The program includes requests to complete in a CM360 test environment, providing hands-on experience with campaign trafficking and allowing for feedback without impacting live campaigns.Lead ezCater’s third-party cookie deprecation efforts. Educating internal teams on the marketing impacts of the evolving privacy landscape and opportunities presented by CAPI integrations. Collaborating with Engineering and Data Tech to establish CAPI integrations with ad platforms and connect server-side event data for campaign reporting and optimization, resulting in a 20% increase in new customer conversions tracked. Documenting implementation and QA processes, and apply learnings to roadmap future enhancements.Lead ezCater’s mobile app tracking initiative. Roadmapping key platform integrations and enhancements to ensure reliable cross-platform event tracking and seamless data flow to analytics and business intelligence tools. Collaborating with marketing, analytics, engineering, and data tech teams to align tracking capabilities with business goals.Execute ezCater’s campaign trafficking requests, prioritizing attention to detail while continuously refining workflows for efficiency and scalability.
Education
University of South Carolina
Bachelor of Arts (B.A.), Advertising with minor in Hotel, Restaurant, and Tourism Management
2011 — 2014
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