Joy Stark-Smith
Product & Solutions Marketing Leader
- Role
- Senior Director, Product Marketing at Workiva
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Joy Stark-Smith
20 years of experience leading global marketing efforts for high growth software products. Extensive experience marketing to the construction and manufacturing industries. Proven ability to lead in fast-paced, complex organizations, build high-performing teams, and scale products globally.
Experience
Senior Director, Product Marketing
Aug 2024 — Present
Lead go-to-market for Workiva\'s solutions. My role involves positioning Workiva’s platform to meet the growing demand for transparency, disclosure, and audit-ready compliance in complex regulatory environments.
Education
Boston College Carroll School of Management
Master of Business Administration (MBA)
2008 — 2010
The University of Texas at Austin
Bachelor’s Degree, English Language and Literature/Letters
School of the Art Institute of Chicago
Design
1996 — 1998
Skills
- Demand Generation
- Competitive Analysis
- Social Media
- B2b Marketing
- Integrated Marketing
- Message Development
- Strategic Partnerships
- Marketing
- Multi-Channel Marketing
- Industry Marketing
- Content Development
- Saas
- Product Management
- Product Marketing
- Brand Awareness
- Strategy
- Marketing Strategy
- Social Media Marketing
- Marketing Communications
- Lead Generation
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