Joy Moh
Head of Communications and Marketing @The Asian American Foundation
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WORK HISTORY
Head of Communications and Marketing @The Asian American Foundation
Develop and execute integrated communications and marketing strategies to elevate TAAF’s leadership and impact.Oversee brand positioning, messaging, and narrative across all channels, ensuring alignment with mission and values.Lead media relations, thought leadership, and storytelling that drive awareness and influence for TAAF signature products such as STAATUS Index, New York Safety Study, TAAF Heritage Month Summit + Awards, AAPI History Hub, to name a few. Manage digital, social, and creative content strategies to grow reach and engagement, especially with next-generation audiences.Partner with external talent, creators, and trusted brands to expand visibility and awareness while building trust. Direct high-profile campaigns, events, and activations that showcase TAAF\'s innovative programming and initiatives including launching the Asian + American campaign, a national PSA Campaign garnering over 1 million organic views in the first 30 days. Develop and lead TAAF impact products such as EOY review and annual impact report. Build, guide and mentor a team of communications and marketing professionals while managing agency partner relationships.AWARDS-Asian+American Campaign: Multicultural Campaign of the Year (Shorty Impact 2025); Diversity, Equity & Inclusion: Campaign - Non-Profit (Anthem Awards 2025)
EDUCATION
General Assembly
Digital Marketing, Digital Communication and Media/Multimedia
UCLA Anderson School of Management
Fully Employed MBA, Business Administration and Management, General
University of California, Berkeley
Bachelor of Arts, Mass Communications & Political Science
SKILLS
ABOUT JOY MOH
Joy is a highly creative communications and marketing executive working across nonprofit and private sectors. She currently serves as the Head of Communications & Marketing at The Asian American Foundation (TAAF) where she is building a best in class team and oversees all comms, PR, marketing, and brand efforts for the organization. In her nonprofit career, Joy led comms at Team Rubicon, a veteran-led humanitarian organization and currently sits on the Advisory Council of The Very Asian Foundation. Prior to moving into the impact space, Joy enjoyed a career of 10+ years agency and in-house communications and PR experience in the film and television space. Most recently, she served as Director of Worldwide Publicity for Sony Pictures Entertainment, leading campaigns across beloved film franchises such as Jumanji, Angry Birds, Spider-Man, and more. She has supported PR and influencer campaigns across all major studios and streaming platforms. She holds an MBA from UCLA Anderson School of Management and a BA in Political Science and Mass Communications from UC Berkeley. She is currently based in Portland, OR.Key skills include- publicity & media relations (film, television, VR, sVOD, digital series, influencer content, social impact/nonprofit)- internal communications- corporate communications - rapid response/ crisis communications- integrated marketing - brand and marketing partnerships- brand launches- budget-friendly creative ideas- people management- events/stunts- social media- talent relations- social impact strategy- community relations & engagement - AAPI/multicultural/DEI communications
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