Joy Minor

About Joy Minor

My professional background is focused on relationship marketing in B2B sales environments within the financial services and insurance industries. I thrive in complexity environments, I see ambiguity as an opportunity to lead and I work in the details. I have a curiosity about all things in a Marketing Tech Stack. I show up with enthusiasm, innovative ideas and I take initiative.Strengths include: communications skills that demystify complex systems, project and team management, business and market analysis, marketing automation strategy, online media strategy, lead generation and funnel management, sales training and CRM utilization with marketing automation tools.

Experience

1. Marketing Technology Manager

   Marsh McLennan Agency

   Jan 2021 — Present

   Serves as key liaison between IT, Sales and Marketing Teams, as well as, marketing technology vendors, in management of platforms and integrations for the Marketing Stack• Ensures marketing technology software syncs with CRM and manages all API integrations with our marketing automation platform• Manages relationships with vendor partners while staying abreast on advancements and developments to platforms and integrations, serving as lead troubleshooter for technical issues • Supports B2B marketing team with campaign tracking, reporting and analysis of key metrics• Owns, manages, and processes the lead lists alongside sales development team• Ensures data integrity of contacts between CRM and marketing automation platform (Pardot)• Develops marketing campaigns and tactics including emails, landing pages, microsites using Pardot• Documents marketing/lead nurturing processes, programs, procedures and supports integration • Monitors campaign progress, automation, form submits, etc. and recommends campaign changes• Identifies opportunities within each online campaign to elevate the audience’s engagement and form conversions• Creates reports and maintain lead nurture tracks and KPIs for overall program performance

Education

• Metropolitan Community College

  Associates Degree, Communications

  2005 — 2008

• Concordia University

  Bachelors of Commerce, Marketing

  2009 — 2013

Skills

• Market Research
• Project Planning
• Online Marketing
• Advertising
• Sales
• Marketing Strategy
• Social Media Marketing
• SEO
• Business Analysis
• Team Management
• Crm
• Content Marketing
• Project Management
• Marketing Communications
• Online Advertising
• Marketing
• B2b Marketing Strategy
• Public Speaking
• Marketing Management
• Email Marketing