Joylynn Johnson
Senior Director, Public Relations at Step 3 PR
- Role
- Senior Director, Public Relations at Step 3 Pr
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Joylynn Johnson
Dynamic entertainment executive with 20+ years of experience leading talent relations, event strategy, and global public relations initiatives for top brands across entertainment, sports, gaming, and consumer industries. Expert in celebrity booking, talent management, media strategy, and cross-functional event execution — delivering high-impact brand integrations and entertainment partnerships that drive cultural relevance and business growth.Proven success in navigating talent negotiations, cultivating elite relationships, and managing strategic campaigns for Fortune 500 brands and major entertainment properties. Skilled at balancing creative vision with operational excellence to deliver standout activations.Core Expertise:Talent Relations • Celebrity Booking & Management • Event Strategy & Production • Public Relations • Media Strategy • Talent Partnerships • Brand Integration • Influencer Marketing • Entertainment Marketing • Live Events • Social Media Strategy
Experience
Senior Director, Public Relations
Jun 2021 — Present · Las Vegas, NV, US
Lead PR and entertainment media strategies for clients such as Activision (Call of Duty), Blizzard Entertainment (World of Warcraft, Diablo, Overwatch), KING (Candy Crush) and Turtle Beach.• Build and maintain strategic press relationships across gaming, entertainment, lifestyle, and mainstream verticals.• Develop and execute talent-driven strategies for brand activations and premieres, including celebrity host coordination (e.g. Conan O\'Brien/SXSW 2025, Brie Garcia/Candy Crush All-Stars 2024).• Deliver national media placements in top outlets like Good Morning America, People, Billboard, VIBE, and E! News.• Lead executive communication strategies by identifying media placements, speaking engagements, and honors/awards opportunities for high-level executives, including the President and Chief Marketing Officer of Activision and the President of Blizzard Entertainment.• Facilitate speaking engagements at premier events such as the Variety Entertainment & Marketing Summit, Tribeca Festival, Cannes Lions, The Gathering Summit, Collision Conference, TechCrunch Disrupt, Fortune Most Powerful Women Summit, TheWrap Power of Women Summit, AfroTech and SXSW.
Education
California State University-Dominguez Hills
Bachelor of Arts, Communications (Public Relations & Sports Marketing Emphasis)
Skills
- Brand Development
- Press Releases
- Digital Media
- Television
- Producing
- Management
- Cision
- Celebrity Booking
- Project Management
- Celebrity
- Marketing
- Press Kits
- Sponsorship
- Live Events
- Event Marketing Strategy
- Integrated Marketing
- New Media
- Sponsorship Activation
- Talent Buyer
- Relationship Marketing
- Event Management
- Digital Strategy
- Crisis Communications
- Publicity
- Fashion
- Social Networking
- Multimedia
- Brand Awareness
- Social Media Marketing
- Film
- Video Production
- Casting
- Corporate Communications
- Entertainment
- Public Relations
- Internal Communications
- Media Relations
- Media & Entertainment
- Social Media
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