Joy Haynes
Director of Branding and School Marketing @The Gardner School
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WORK HISTORY
Director of Branding and School Marketing @The Gardner School
Franklin, TN, US
Marketing leader supporting a national network of 40+ The Gardner School preschool locations. Oversee brand management, messaging, and school-level marketing strategy to strengthen market position and drive enrollment growth. Shape and execute comprehensive, organization-wide initiatives in partnership with the marketing team, including new school openings, major campaigns, and cross-functional projects. Focused on elevating brand equity and delivering a consistent, high-impact parent experience across all locations.
EDUCATION
Harlaxton College
British Studies
University of Evansville
BS, Communications
Vanderbilt University Owen Graduate School of Management
Masters in Business Administration, Business Administration and Management, General
SKILLS
ABOUT JOY HAYNES
Marketing leader with experience shaping brand strategy, driving organizational growth, and strengthening customer experience across corporate, education, and nonprofit sectors. I am a full-stack marketer who can move seamlessly between strategy, execution, and leadership, whether guiding a team or running the function with lean resources.Over the past year, I have led enterprise-level brand evolution work, built cohesive marketing systems for a national network of more than 40 preschools, and introduced strategic frameworks that align messaging, enrollment goals, and the overall parent journey. I excel at simplifying complexity and creating marketing programs that scale across diverse markets.I am passionate about helping organizations move forward by developing thoughtful, data-informed marketing strategies that support growth. My approach centers on collaboration, clarity, strong brand integrity, and a deep understanding of our ideal customer.Specialties: Brand strategy and management, integrated marketing planning, enrollment and growth strategy, messaging development, digital marketing oversight (SEO, paid media, web), content and campaign development, creative direction, marketing operations, team leadership, vendor and agency management, and organizational communication. I am also a painter and illustrator with a lifelong commitment to creative work.
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