Joy Haynes

About Joy Haynes

Marketing leader with experience shaping brand strategy, driving organizational growth, and strengthening customer experience across corporate, education, and nonprofit sectors. I am a full-stack marketer who can move seamlessly between strategy, execution, and leadership, whether guiding a team or running the function with lean resources.Over the past year, I have led enterprise-level brand evolution work, built cohesive marketing systems for a national network of more than 40 preschools, and introduced strategic frameworks that align messaging, enrollment goals, and the overall parent journey. I excel at simplifying complexity and creating marketing programs that scale across diverse markets.I am passionate about helping organizations move forward by developing thoughtful, data-informed marketing strategies that support growth. My approach centers on collaboration, clarity, strong brand integrity, and a deep understanding of our ideal customer.Specialties: Brand strategy and management, integrated marketing planning, enrollment and growth strategy, messaging development, digital marketing oversight (SEO, paid media, web), content and campaign development, creative direction, marketing operations, team leadership, vendor and agency management, and organizational communication. I am also a painter and illustrator with a lifelong commitment to creative work.

Experience

1. Director of Branding and School Marketing

   The Gardner School

   Sep 2024 — Present · Franklin, TN, US

   Marketing leader supporting a national network of 40+ The Gardner School preschool locations. Oversee brand management, messaging, and school-level marketing strategy to strengthen market position and drive enrollment growth. Shape and execute comprehensive, organization-wide initiatives in partnership with the marketing team, including new school openings, major campaigns, and cross-functional projects. Focused on elevating brand equity and delivering a consistent, high-impact parent experience across all locations.

Education

• Harlaxton College

  British Studies

  1992 — 1992

• University of Evansville

  BS, Communications

  1991 — 1994

• Vanderbilt University Owen Graduate School of Management

  Masters in Business Administration, Business Administration and Management, General

  2000 — 2002

Skills

• Online Communities
• Social Networking
• Social Media Marketing
• Strategy
• Online Marketing
• Collaborative Leadership
• Marketing Research
• Team Leadership
• Social Media
• Corporate Communications
• Public Speaking
• Group Presentations
• Strategic Planning
• Team Building
• Management
• Project Planning
• Nonprofits
• Marketing
• Volunteer Engagement
• Fundraising
• Training & Development
• Event Planning
• Leadership
• Corporate Branding
• Sales Support
• Workshop Facilitation
• Large Group Facilitation
• Content Marketing
• Culture Building
• Presentation Development
• Project Coordination
• Advertising Management