Joy Lee
Director of Marketing and Communications @Leidos
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WORK HISTORY
Director of Marketing and Communications @Leidos
Responsible for developing, implementing, evaluating, and championing global initiatives for the Security Enterprise Solutions (SES) business area within the Commercial and International Sector. I lead the creation and execution of integrated content, campaigns, and tactics to promote and raise the profile of our solutions within the aviation, ports & borders, and critical infrastructure markets. My team and I are highly effective at producing a wide array of content, including marketing collateral, website content, presentations, product videos, case studies, articles, press releases, intranet blog posts, and more to support our large, global business. In partnership with product management, we define and execute the go-to-market strategy for new products and major releases of existing products. We also drive the strategy, planning and execution of our participation in industry conferences and tradeshows. AOP planning and managing the approved annual marketing budget also fall under my area of responsibility.
EDUCATION
Virginia State University
Bachelor of Arts (BA), Political Science and Government
SKILLS
ABOUT JOY LEE
Here\'s a little more about my professional background and experience:• Respected leader with 19 years of B2B marketing experience across multiple industries.• Praised by superiors, peers and subordinates as one who \"gets the job done\"• Strategic thinker able to see the big picture and think outside the box• People leader that understands the importance of empowering your team and developing future leaders • Adept at balancing traditional marketing techniques with new digital and inbound methodologies.• Extensive knowledge in virtually all areas of marketing including marketing communications, product marketing, lead generation and sales support, events, social media, and public relations, as well as a solid working knowledge of product management principles. • Product marketer and content strategist for software and hardware products and services• Effective collaborator and communicator, at-ease working alongside executive level leadership and cross-functional teams, including product management, sales/BD, sales operations, development/engineering, manufacturing, and procurement.• Strong support of Pragmatic Marketing principles to deploy effective product marketing strategies.• Versatile storyteller capable of making complex solutions and concepts easy to understand.• Highly competent in wearing multiple hats and multi-tasking in a dynamic environment. • Skilled project manager able to manage complex and/or large projects with both internal and external stakeholders and resources. • Strong acumen creating marketing plans and managing marketing budgets• Experienced and very comfortable working in start-ups and/or large organizations. • Advanced knowledge of Excel, Powerpoint, Saleforce.com, website content management systems, and various email marketing and project management tools. • Well-versed in selecting and managing third-party vendors, working with partners and providing customer care to clients.
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