Joy Falconer
Executive Director | Marketing Transformation Leader | Modernizing Martech, Operating Models & Data-Driven Growth
- Role
- Executive Director at JPMorganChase
- Location
- Wilmington, DE, US
- LinkedIn followers
- 500 followers
About Joy Falconer
I am a senior marketing leader with 20 years of experience leading enterprise marketing transformation across financial services organizations.My work focuses on modernizing how marketing operates—transforming technology stacks, operating models, governance, and decision-making so marketing can function as a true growth driver for the business.I specialize in translating complex business priorities into scalable marketing capabilities: omni-channel execution, data-driven decisioning, test-and-learn disciplines, and integrated customer journeys—while ensuring risk management, compliance, and brand integrity in highly regulated environments.I lead large, multi-functional teams through change, helping marketers evolve from channel specialists into well-rounded, analytically grounded, modern marketing professionals. I am known for building clarity where paths are not defined, influencing across matrixed organizations, and delivering results while transforming how work gets done.
Experience
Executive Director
Aug 2023 — Present · Wilmington, DE, US
Lead enterprise marketing transformation initiatives focused on modernizing marketing technology, operating models, governance, and data-driven execution.• Own transformation roadmap spanning martech, workflow orchestration, analytics, and omni-channel delivery• Partner with senior leaders across product, technology, analytics, and risk to evolve marketing into a scalable growth engine• Lead and develop a multi-functional marketing organization through significant change• Established KPI frameworks and operating rhythms to improve speed, effectiveness, and accountability• Reduced campaign time-to-market by 26% through operating-model and process redesign
Education
Cambridge Marketing College
Masters, CIPR Diploma, Marketing and Public Relations
2002 — 2004
University of Kent
BA, Politics and International Relations
1998 — 2001
Skills
- B2b Marketing
- Marketing Communications
- Online Marketing
- Corporate Communications
- Management
- Marketing Management
- Market Analysis
- Budgets
- Email Marketing
- Direct Mail
- Social Media Marketing
- Market Research
- Competitive Analysis
- Sales
- Online Advertising
- Advertising
- Project Planning
- Business Development
- Digital Marketing
- SEO
- Product Marketing
- Project Management
- Sales Presentations
- Social Networking
- Client Services
- Brand Development
- Time Management
- Corporate Branding
- Lead Generation
- Customer Acquisition
- B2b
- Direct Marketing
- Product Management
- Event Management
- Digital Strategy
- Brand Management
- Marketing Strategy
- Analytics
- Public Relations
- Internal Communications
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