Joyeeta Ray
Senior Manager - Content Marketing @RBC
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WORK HISTORY
Senior Manager - Content Marketing @RBC
Toronto, ON, CA
EDUCATION
Digital Marketing Institute
Certificate
Google Analytics Academy
Certificate Course (Online)
George Brown College Continuing Education
Desktop Publishing for Business
Delhi University
Bachelor of Arts - BA
University of Toronto School of Continuing Studies
Certification
George Brown College
Certified in Social Media Marketing:
SKILLS
ABOUT JOYEETA RAY
Joyeeta has proved to be one of the most creative writers I have encountered in my 35-year career as an editor. She is outstandingly prolific. She can adapt her writing style to whatever is needed,” Ken Barrett, Senior Editor. Canadian Awards & Recognition: Digital Marketing|Multimedia Journalism|Mentorship - 20••••25: Certified Marketing Mentor through the TRIEC-RBC mentorship volunteering program to help new immigrant professionals reconnect with their careers in Canada.(Certificate: April 3, 20••••••••22: Mentored immigrant journalists and student journalists to establish themselves in Canada through the New Canadian Media digital journalism portal- 2022: Won Top Story 2021 (New Canadian Media)- 2022: Actively contributed to NCM in winning the Canadian Journalism Foundation Award for Digital Innovation News 2022 (from a shortlist that included CBC Radio),representing the organization as the National Convenor for the Journalists’ Collective & Communications Co-ordinator- 2018: Won MarCom GOLD Marketing Award (as senior copywriter in the creative team for Public Mobile Videos | Agency @ Ethnicity Matters, Toronto)- 20••••22: Published in the New Canadian Media (digital journalism), The Toronto Star & Brampton Guardian- Ranked 1st in Web Content Writing across Ontario (George Brown College) & Multimedia Journalism (UofT) Past Life (before Canada) Journalism 20••••12: Editor of Thailand’s first and most popular multimedia news magazine for the South Asian community (Masala (lifestyle & business), Masala Lite (monthly events tabloid) and Masala Annual Wedding Issue. 20••••06: Commissioned reporter at The Jakarta Post (Indonesia.) Advertising - Creative Director and awarded Copywriter at multinational advertising agencies in South East Asia.(Hong Kong (Dentsu Young & Rubicam, Lee Davis Ayer) Malaysia (DY & R)Thailand (Ogilvy and Mather, Lowe) & India (Everest Saatchi & Saatchi, FSA.) Published Author - Compiled two childrens’ books, “Time for a Tale” and “Tales Never Told,” available on Amazon. Education - Certification in Multimedia Journalism (University of Toronto): Top score (GPA 4.0) March 2021- April 2022) including 100% in Multimedia Storytelling- Certification in Social Media Marketing (George Brown College); plus GPA 4.0 in Desktop Publishing for Business (99.7%)|(April-Aug, 2023); SEO & Paid Search; Content Strategy- Ranked 1st in Content Writing 2016, across Ontario, George Brown College Con Ed- B.A. English Hons.(Delhi University, India)- National Scholarship Holder: High School - New Delhi.
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