Joyeeta Dutta Choudhury
Brand Strategy & Ecommerce Manager @Mora Taara
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WORK HISTORY
Brand Strategy & Ecommerce Manager @Mora Taara
Brand Strategy Manager - Responsible for brand image and growth of engagement across social media channels like Facebook, Instagram & Pinterest by an average of 100% over a span of 2 years.• Email Marketing - Audience segmentation and customised email targeting.(CTR growth of 3%)• Social Media Marketing - Strategy & execution of organic campaigns which led to a 10% contribution to website sales.• Procurement & Supply Chain Planning
EDUCATION
Pratt Memorial School
ISC, Science (Physics, Chemistry, Mathematics, Computer Science)
COMMITS
Master of Arts (MA), Marketing and Management Communications
Mahadevi Birla Shishu Vihar
ICSE
University of Calcutta
Bachelor of Science (BS), Statistics
SKILLS
ABOUT JOYEETA DUTTA CHOUDHURY
Mora Taara has benefited from over six years of expertise in brand strategy, social media marketing, and eCommerce solutions. By managing the brand\'s image across platforms like Instagram, Facebook, and Pinterest, the team drove engagement growth by an average of 100% within two years. Social media strategies contributed to website sales while customized email marketing campaigns led to measurable improvements in click-through rates. Previously, supported 11 eCommerce clients in transitioning from offline to platforms like Shopify and Magento while ensuring design alignment and merchandising success. Adept at coordinating procurement and supply chain planning, the focus remains on driving digital growth and enhancing customer experiences collaboratively.
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