Joye Hehn
VP Financial Education Brand Strategist | Marketing Communications Expert
- Role
- VP Financial Education Brand, Strategy and Implementation at Regions Bank
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Joye Hehn
As the VP Financial Education Brand, Strategy and Implementation at Regions Bank, I lead the development and execution of a comprehensive financial education program that reaches millions of customers and communities across the US. With over 20 years of experience in corporate communications and brand building, I have a passion for creating engaging and memorable experiences that educate, empower, and inspire audiences. I leverage my skills in marketing communications, marketing strategy development, employee engagement and education, vendor relations, content marketing, and corporate responsibility to deliver impactful and innovative solutions that align with the bank\'s vision and values. I collaborate with internal and external partners to craft compelling and concise messages that influence clients and key stakeholders. I also manage multiple projects and budgets efficiently and effectively, while ensuring quality and consistency across all channels and platforms.
Experience
VP Financial Education Brand, Strategy and Implementation
Jan 2017 — Present · Birmingham, AL, US
Education
Florida Southern College
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
1984 — 1988
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