Joydip Niyogi
Snr. Vice President @ Leo Burnett | Manages Auto portfolio - Bajaj Auto, Jeep, Citroen, Bridgestone, Isuzu, Kinetic EV | Also manages start-ups: Tata Neu & Healthians | 2 decades of experience across top network agencies
- Role
- Snr Vice President - Client Services at Leo Burnett
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Joydip Niyogi
Proven track record in building brands for some of the leading Automotive brands in India. • Leverage culture, data and tech to build scalable brand, communications and marketing solutions. Deep experience in brand building, social media, digital and performance marketing, customer experience, rides & community management, campaign & brand planning along with driving other initiatives like influencer and content marketing to drive engagement. • Extensive cross category experience in the automotive sector - includes 2W commuter, sports and performance biking segments, 3W passenger & cargo commercial vehicles including ICE and EV, gearless EV scooters, Pick-up trucks – adventure & commercial, 4WD Adventure SUV and Passenger coupe, premium passenger & TBR tyres. • Proud to have worked on brands that ranges from commuter motorcycles that redefined category codes … to creating disruptive advertising for India’s No.1 sports motorcycle. From launching India’s first Quadricycle in intracity commute … to revolutionising 3W commercial vehicles with the launch of a new all electric EV range. From creating pro-experiences for adventure motorcycles … to launching innovative products & solutions for passenger tyres. From creating social media disruption to garner momentum for a French auto giant. to launching India\'s 1st SUV Coupe. From curating off-beat 4x4 adventure trails. to creating brand love for one of the World\'s most iconic brands.
Experience
Snr Vice President - Client Services
Jan 2019 — Present · Mumbai, IN
Forging partnerships beyond traditional boundaries to accelerate transformation, and improve operational efficiencies. Leverage culture, data and tech to build scalable brand, communication and marketing solutions.Here are some of the recent campaigns and new product launches across categories that I’ve been involved in.(link in media section below)
Education
Don Bosco School, Park Circus, Kolkata
ISC
1998
Manipal Pro Learn
Digital Marketing Professional Program in Association with Google
2017
University of Calcutta
Bachelor of Commerce / B.com (Hons)
1998 — 2001
MICA | The School of Ideas
Advanced Certificate in Digital Marketing & Communications, Digital Communication and Media/Multimedia
2024 — 2024
Asian Institute of Communication & Research
Full time residential PGDBA in Communications Management , Integrated Marketing Communications
2002 — 2004
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