Joydeep Sanyal

About Joydeep Sanyal

I am a global marketing leader with a 17-year career spanning India and international markets, shaping high-growth brands across financial services, agritech, food, FMCG, and digital ecosystems. My work sits at the intersection of strategy, storytelling, and scalable execution, with a consistent track record of driving business impact, brand transformation, and double-digit growth.I specialize in solving complex business challenges through clear strategic thinking, sharp narrative building, and consumer-centric design. Over the years, I have built and led high-performing marketing teams, launched award-winning brands, shaped digital products, and delivered marketing systems that create disproportionate value.Previously as Head of Marketing at Innoterra, I led the brand, digital, and new product strategy for one of India’s leading agri-food platforms. Today, as Senior Vice President & Head of Marketing at Kotak International, I drive the global marketing mandate for Kotak Mahindra Group’s international businesses — shaping the brand’s global presence, strengthening investor trust, and building leadership platforms that position Kotak at the forefront of India’s growth story.I am passionate about: • Building powerful brands with purpose, clarity, and scale • Creating compelling thought-leadership for institutional and HNI audiences • Designing marketing systems that influence business outcomes • Leading and mentoring talented teams • Blending creativity with data-driven rigorMy philosophy is simple: great marketing moves businesses, markets, and people — all at once.#MarketingLeadership #BrandStrategy #DigitalStrategy #GlobalMarketing #ThoughtLeadership #ContentStrategy#FinancialServices #IndiaGrowthStory #EmergingMarkets #InstitutionalInvesting #GrowthLeadership #Innovation

Experience

1. Senior Vice President Marketing

   Kotak International

   Aug 2025 — Present · Mumbai, IN

   At Kotak International, I lead the global marketing charter for Kotak Mahindra Group’s international businesses, shaping how the world experiences India’s growth story through Kotak’s lens of trust, innovation, and investment leadership.My role spans the full spectrum of brand strategy, marketing transformation, digital experience, thought-leadership content, and global communication. I work closely with senior stakeholders across geographies to build Kotak International’s presence in key markets, strengthen engagement with institutional and HNI investors, and position the brand as a trusted gateway to India’s financial markets.Key areas of responsibility include: • Global brand leadership: Driving the strategic narrative and brand architecture for Kotak International across markets. • Marketing strategy & execution: Leading integrated marketing programs that unlock business growth, shape perception, and deepen global investor trust. • Digital transformation: Enhancing digital presence, content ecosystems, and global engagement frameworks for Kotak’s cross-border businesses. • Thought leadership: Building high-impact financial storytelling, investor insights, and flagship initiatives like the India Insight Summit. • Cross-functional influence: Partnering with product, distribution, PR, digital, and leadership teams to align Kotak’s global messaging with business priorities. • Leadership & culture: Mentoring a high-energy team and fostering a culture of creativity, precision, and strategic excellence.In essence, my mandate is to build Kotak International into a globally respected leadership brand, strengthen its investor engagement platforms, and elevate its voice at the intersection of India’s economic opportunity and global capital flows.

Education

• Google Masterclass

  Green Belt, Basic Product Track 2019

  2019 — 2019

• Asian Institute Of Communication & Research

  PGDBM, Marketing Communication

• Northwestern University - Kellogg School of Management

  Post Graduate Certificate, Marketing Leadership Development

• Squared Online

  Digital Marketing Leadership, Digital Communication and Media/Multimedia

  2017 — 2018

Skills

• Marketing Communications
• Business Development
• Digital Marketing
• Relationship Marketing
• Marketing Research
• Media Planning
• Market Research
• Direct Marketing
• Online Advertising
• Customer Insight
• Media Buying
• Digital Strategy
• Brand Architecture
• Advertising
• Brand Management
• Marketing Strategy
• Lead Generation
• Marketing
• Mobile Marketing
• Marketing Management
• Competitive Analysis
• Integrated Marketing
• Team Management