Joydeep Mukherjee

About Joydeep Mukherjee

A seasoned, high-impact, marketing leader with 19+ years of experience across large corporations (Airtel and Wipro) and start-ups (DeltaTech Gaming and myclassroom); Passionate about studying consumer behaviour, experienced in managing marketing budgets upwards of 100 Cr and leading large teams to the tune of 125+ members.I bring in - Expertise in brand development and brand positioning- Expertise in designing and executing the go-to-market strategy through integrated marketing campaigns, leveraging digital marketing, social media marketing, own media and trade marketing- Experience of operating in hybrid org structures with large cross functional teams- Experience of leading strategic alliances and tie-ups, engaging with diverse stakeholders, internal as well as external including senior leadership, industry bodies, policy makers and influencersNotable Achievements - Gained market share to become the 2nd largest DTH operator [Marketing Head - Airtel DTH][2021]- Grew international roaming top line by over 30% in a year [Marketing Head - Airtel International Roaming][2019]- Designed and launched innovative products like Telco-Insurance bundles. Expanded life insurance cover by over 1 Mn customers at an ARPU lift of Rs 50 per customer [2018]- Grew mobile internet penetration from 18% to 25% on 200 Mn+ customer base [2015]I can help you with –Marketing: Marketing Strategy, Market Intelligence, Brand Management, New Product Launch, Pricing, Digital Marketing, Social Media Marketing, Integrated Marketing, CRM and Sales Funnel Development Business: Strategic Business Planning, P&L Management, Revenue Management, Budgeting, Strategic Alliances and Channel ManagementI have been awarded for - CFT Leadership, Business Growth, People Leadership, Collaboration and InnovationI am passionate about - consumer behaviour, productivity, investing, gardening and parentingHappy to connect for exchanging ideas, mentorship or anything of mutual interest - m••••••••@gmail.com

Experience

1. Chief Marketing Officer

   Deltatech Gaming Limited

   Apr 2023 — Present · Gurugram, IN

Education

• XLRI Jamshedpur

  PGDBM, Finance & Marketing

  2007 — 2009

• Christ The King College

  ISC (Indian School Certificate), Physics, Chemistry, Maths

  1988 — 2000

• Dayalbagh Educational Institute

  BE, Electrical Engineering

  2000 — 2004

Skills

• Trade Marketing
• Team Management
• Business Process Improvement
• Go-to-Market Strategy
• Management Consulting
• Product Management
• Competitive Analysis
• Marketing
• Category Management
• Product Marketing
• Sales & Distribution
• Market Development
• Strategy
• Project Management
• Customer Relationship Management (Crm)
• Brand Management
• Marketing Strategy
• Business Transformation
• Analytics
• Business Strategy
• Consumer Insight
• Market Research
• Business Process Re-Engineering
• Business Development
• Digital Marketing
• Consumer Marketing
• Consulting
• Management
• Change Management