Joydeep Mukherjee
Marketing| Networking| Stakeholder management| Sales closing| Man Management | Administration| Training| Consistency
- Role
- Marketing Manager at Erudite
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Joydeep Mukherjee
A seasoned marketing and business development professional with over 20 years of…
Experience
Marketing Manager
Aug 2023 — Present · Kolkata, IN
Strategic Planning: Designing and running Student-Centric marketing campaigns to attract CAT aspirants. Campaign Development to Highlighting Erudite\'s USP. Developing and implementing Student Engagement activities. Collaborating and Partnering with colleges, coaching centers and student organizations to reach a wider audience. Monitoring Trends and competitor analysis. Developing strategies to connect with customers, gather feedback, and build long-term relationships with the help of field executives and telemarketing team.Brand Management: Building and maintaining a consistent brand image across all platforms, ensuring Erudite stands out as a trusted name in its field.Content Creation: Developing blogs, videos, or webinars about CAT preparation tips, strategies for acing the exam, and analysis of CAT trends to position Erudite as a thought leader.Budget Management: Allocating and monitoring the marketing budget efficiently to maximize ROI.Performance Analysis: Measuring the success of marketing campaigns through metrics like enrollments, inquiries, or website traffic, and using feedback to refine strategies.
Education
EMPI Business School - New Dalhi
MBA, Marketing
2002 — 2004
Jadavpur Vidyapith
High School, secondary education
1993 — 1996
Calcutta University
B.Com (Honours), Accounting and Business/Management
1998 — 2001
Bankura Zilla school
Primary School, Primary and Secondary Education
1984 — 1992
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