Joydeep Mukherjee
Result oriented Brand and Marketing professional with over 12 years of experience in insight mining and growth hacking
- Role
- Senior Marketing Manager at Kotak Mahindra Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Joydeep Mukherjee
Result oriented Brand & Marketing Communications professional with over 12 years of experience and expertise in consumer insight mining and growth hacking through cost-effective solutions. I have maintained highest performance standards with diverse range of activities in Marketing/Corporate communications through ATL, BTL, PR & Digital. This helps me to approach business solutions holistically rather than with a narrow functional focus. Having experienced the full product life cycle from ideation to execution to sustenance, I work well under pressure and carry out tasks in a thorough & precise manner. Hence, making a substantial contribution in achieving organisational goals and mentoring young executives. Expertise: ATL/BTL, Corporate communications, PR & Media relations, Digital & Social media marketing, Guerilla marketing, Response based marketing, Customer relationship management, Loyalty programs, New market penetration, Growth hacking.
Experience
Senior Marketing Manager
Dec 2020 — Present · Mumbai, IN
Handling the day-to-day communication requirements of the Debit Card business.• Liasoning with the product team regarding strategies and translating them effectively into consumer ready communication, adhering to deadlines• Strategizing and brainstorming over future course of action for the business• Communication with external agencies and internal departments for the smooth flow of operations• Competition mapping
Education
Modern College, Pune University
Bachelor of Commerce - BCom, Banking and Financial Support Services
2003 — 2006
Balaji Institute of Management and Human Resource Development
PGDM, Marketing
2006 — 2008
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