Joydeep Chanda
Data-Driven Digital Marketer | Proven Track Record of Driving Growth and ROI | Skilled in Content Strategy, Online Advertising, and Data Analysis
- Role
- Sr Digital Marketing Associate at Filo
- Location
- West Delhi, IN
- LinkedIn followers
- 500 followers
About Joydeep Chanda
Over eight years of experience in data analysis, reporting, conversion rate optimization and performance marketing. I have worked on various projects involving web analytics, user behavior, A/B testing, landing page optimization, email marketing, SEO, PPC, and social media campaigns. Some of my achievements include: Increasing the conversion rate of a leading e-commerce site by 25% through data-driven insights, user research, and iterative testing. Creating and maintaining dashboards and reports for various stakeholders using tools such as Google Analytics, SPSS, Tableau, and Excel. Implementing and optimizing performance marketing campaigns across multiple channels such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. Developing and executing email marketing strategies to increase engagement, retention, and revenue. Conducting market research and competitor analysis to identify new opportunities and best practices. I am proficient in using various tools and platforms for data analysis, reporting, conversion rate optimization and performance marketing. I am also familiar with HTML, CSS, JavaScript, SQL, and Python/R. I have a strong analytical mindset and a passion for solving problems and delivering results. About Blog: EntertainOMania is a digital informative platform for readers. You may share your favorite article related to Stories, Documentary Films promotion as well as some Learning tips. Blog URL: https://entertainomania.com/
Experience
Sr Digital Marketing Associate
Jan 2021 — Present · Gurugram, IN
Handling campaign management in Adwords, LinkedIn & Facebook. Follow-up with the app conversion on daily basis Analyze data through Metabase and Google Analytics. Use Singular based attribution tool to analyze the metrices for growth success & using ML models for better prediction of data. Creating a performance report of per day of investment, acquisition and measuring the ROI. Finding patterns and segment data to evaluate the growth success Working on different data samples to find the possibility of high conversion lift using statistical analysis.
Education
National Institute of Internet Marketing
Digital Marketing
KIIT - Kalinga Institute of Industrial Technology
BCA, Computer Application
KIIT - Kalinga Institute of Industrial Technology
Master of Computer Applications - MCA, Computer Application
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