Joy Commodore

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOY COMMODORE

I’m passionate about helping CPG brands unlock growth at the intersection of digital commerce, retail, and performance marketing.Over the past decade, I’ve worked with high-growth consumer brands to scale customer acquisition, strengthen retail demand, and build integrated strategies that drive results both online and in-store. My experience spans agency leadership, strategic consulting, and performance marketing, where I’ve partnered closely with executive teams to translate complex marketing ecosystems into clear growth opportunities.As SVP of Digital Strategy at PLTFM I work with CPG brands to develop omnichannel growth strategies that connect digital demand generation with retail performance. My focus is helping brands navigate the increasingly blurred line between eCommerce, retail media, and physical store sales to ensure marketing investments drive measurable business impact across all points of purchase.Prior to PLTFM, I served as Group Director of CPG at Power Digital Marketing, where I led strategic partnerships with leading consumer brands and oversaw cross-channel marketing strategy across paid, owned and earned channels. During that time, I helped brands unlock new growth and build long-term marketing infrastructure designed for sustained expansion.Earlier in my career, I held leadership roles across digital strategy, business development, and partner growth at BVAccel, Mako Labs, and NativeX. What has remained consistent throughout my career is a passion for solving growth challenges. The most exciting opportunities today exist where performance marketing, retail strategy, and consumer behavior intersect, and I love helping brands turn that complexity into a competitive advantage.Always happy to connect with others who are passionate about CPG growth, retail media, and the future of omnichannel commerce.