Joycelynn G.
Brand Marketing & Creative Project Management Expert
- Role
- Brand Manager at 18.21 Man Made
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Joycelynn G.
Passionate problem solver with 7 years experience across brand and creative project management. A brand strategist dedicated to practical brand solutions that drive customer loyalty and brand prestige. As much a sports enthusiast as a beauty lover, I\'ve channeled my expertise across diverse industries, with an exciting current focus on revolutionizing the beauty space. Taking on beauty by transforming challenges into opportunities, creating compelling narratives, and creating pathways for creative success.
Experience
Brand Manager
Jan 2025 — Present
Global brand strategy and direction for top selling men’s grooming brand for professionals and DTC. • Provide digital marketing strategy that resulted in $1.4M DTC. • Directed 360 campaign process ensuring touch points reflect global brand messaging. • Created and executed creative briefs for marketing assets for submission to Agency Partners. • Led and managed planning and execution of product launches to successful completion.• Project manager for packaging and label projects for current and new products. • Creative director for all brand campaigns including, BFCM, Christmas, Father’s Day. • Established promotional calendar, strategies and compelling stories for content strategy. • Developed and maintained project timelines and budgets ensuring on-time delivery. • Developed creative redesign for website increasing homepage conversion rate to 5%.•Create formula and packaging briefs for manufacturing partners • Support PR strategy including writing press releases and preparing press kits. • Submission of industry awards resulting in 18.21 Man Made being Finalist for CEW Award. • Assist in development in creative assets for Amazon Brand Store. • Led internal website theme update. • Assist third party paid ads manager build effective PPC ads for Meta and Tik Tok. • Project manager for execution of video and photoshoots for brand creative. • Approval of all branded content including influencer campaigns and third party assets.• Educated external facing teams on campaign copy that aligned with brand voice
Education
University of Missouri-Columbia
Bachelors of Science, Sport Management
2010 — 2014
Texas Southern University
Master of Business Administration (M.B.A.), Marketing
2016 — 2018
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