Joycelyn Morris

About Joycelyn Morris

Known for delivering results with marketing solutions. Capable and collaborative executive with success in marketing in a variety of industries. Performance driven, well-liked leader with experience in both business-to-business and business-to-consumer initiatives; including launching new products, customer retention, events, and all aspects of strategic branding and communications. Strong strategist, innovator, presenter, and community volunteer with extensive knowledge and connections in the Houston business, media, and non-profit communities. PROFESSIONAL EXPERIENCE FUNCTIONAL-B2B & B2C * Creative Strategy * Product Development * Customer Loyalty and Retention * Brand Positioning/Management * Sports Marketing * Market Research, ROI, P&L Proficiencies * Media Sales, Audience Evaluation, and Agency Relations * Talent Management * Special Events * Traditional, Viral, Internet and Social Media Integration * Fundraising * Business Development, Sales * PR, Crisis, Employee Communications * Direct marketing/Direct Mail INDUSTRY * Healthcare * Oil Services * Retail * Energy * Finance and Banking * Grocery * Real Estate * Residential Building * Automotive * Higher Education * Non-profit * Civic Events * Media, internet & publishing * National Trade Association Governance * Venues and Major League Teams

Experience

1. Marketing and Special Projects

   Morris Associates

   Dec 2014 — Present · Cyperss / Houston, TX, US

   Work currently involves marketing, recruitment, web communications, social media and other special initiatives as is needed by this family-owned, fast-paced company.

Education

• University of Houston, C.T. Bauer College of Business

  BBA

  1975 — 1979

Skills

• Marketing
• Networking
• Strategic Planning
• Web Development
• Marketing Strategy
• Public Relations
• Marketing Communications