Joyce Lu

About Joyce Lu

With over 12 years of experience in data analytics, marketing insights, and research methodologies, I lead audience insights as a Senior Data Scientist at Amazon. My work focuses on leveraging advanced statistical models and marketing analytics to unlock a deeper understanding of global audiences, contributing to effective decision-making and strategy for VP-level audience and XFN teams. My expertise spans qualitative and quantitative research, survey design, and multi-sourced data integration and visualization. Proficient in Python, SQL, and SPSS, I am committed to fostering a consumer-centric mindset and advocating for consumer empathy in organizational processes. My work is driven by a passion for translating complex data into actionable insights that drive impact.

Experience

1. Senior Data Scientist

   Amazon

   Oct 2023 — Present · Seattle, WA, US

Education

• American University

  Master of Arts (M.A.), Strategic Communication

• Harvard Business School

  CORe Certification Program

  2017 — 2017

• UC Irvine

  Exchange program, Social Sciences

• Jinan University

  Bachelor of Arts (B.A.)

Skills

• Public Relations
• Microsoft Office
• Spss
• Interview Skills
• Nvivo
• Social Media Marketing
• Data Analysis
• Photography
• Advertising
• Project Management
• Cross-Cultural Communication
• Event Planning
• Powerpoint
• Market Research
• Editing
• Public Speaking
• Blogging
• Research
• Marketing
• Survey Design
• Digital Resources
• Social Media
• Photoshop
• Online Marketing
• Final Cut Pro
• New Media
• Indesign