Joyce Hrinya

About Joyce Hrinya

Delivering on owner goals that exceed anticipated targets and improve business value…utilizing the transformative power of generative AI. an advisor to private equity companies and family-owned businesses, I partner with leadership, direct transformational, innovative growth including generative AI model development and optimize business ownership goals, all while focused on improving business value and minimizing enterprise risks. Together, we evolve your business model to improve competitive differentiation, frequently culminating in either profitable growth or Merger and Acquisition (M&A) sale depending upon owner goals. Leveraging over 30 years experience across global executive leadership roles (CEO, business management, strategic planning, marketing, business development), I bring a robust cross-industry network of experienced executive leaders, a comprehensive strategic perspective and tactical execution know-how.I excel in working collaboratively with people, asking the right questions, and listening for concerns and needs before bridging different perspectives to create a consensus plan to move forward. Key stakeholders feel free to convey diverse opinions and lean in to ‘own’ the process of improvement and growth. To create momentum, I build accountability and transparency into our efforts and ensure progression and alignment to goals with active milestone management.Serving business owners during challenging situations, I steer post-COVID-19 innovation and facilitate clients’ capacity to shift into new business model strategies, unique distribution channels, improved customer service, and pricing alternatives to better navigate the everchanging competitive landscape.What does your business need? New life? Modernized growth strategy? Operational turnaround? Service/product innovation? Brand differentiation? Preparation prior to launching a sale process? Let’s talk about your goals.

Experience

1. Senior Advisor Operating Partner

   Star Mountain Capital

   Mar 2018 — Present

   Investing in the Growth Engine of America.I serve as an Operating Partner for this asset management firm that provides capital to lower middle-market, established small and medium-sized private U.S. businesses with between $2M and $20M of EBITDA. Specifically, I provide consumer discretionary and retail industry expertise to the investment team.My interest in supporting the Star Mountain vision is both relationship-oriented and opportunity driven. I am contributing to an innovative investment strategy industry leader – a leader that is setting the stage for future investment business practices that support the growth of middle market businesses. Using a data-driven approach and proprietary platform (Collaborative Ecosystem), Star Mountain brings large market resources and expertise to private equity and private credit investing companies, providing options for investors to access diversified risk-reward investments.https://starmountaincapital.com/who-we-are/senior-advisors-operating-partners/

Education

• Harvard Business School

  MBA, Marketing

  1986 — 1988

• Penn State University

  B.S., Finance

  1981 — 1984

Skills

• Product Development
• Marketing Communications
• Interim CMO Services
• Public Relations
• Competitive Analysis
• Business Strategy
• Contract Negotiation
• Coaching
• Social Media
• Negotiation
• Email Marketing
• Brand Development
• Segmentation
• Retail
• Customer Relations
• Direct Marketing
• Vendor Relations
• P&L Management
• Interim CEO Services
• Marketing Research
• Business Development
• Digital Marketing
• Marketing Strategy
• Integrated Marketing
• Interactive Marketing
• Strategic Planning
• Social Media Marketing
• Business Planning
• Customer Satisfaction
• New Business Development
• Forecasting
• Corporate Branding
• Strategy Development
• Strategy
• E-Commerce
• Advertising
• Product Management
• Strategic Partnerships
• Customer Retention
• Online Marketing