Joyce Hong

Athlete Marketing Associate @Gymshark

US

Managing relationships with key stakeholders (athletes & Influencers) across long & short-term deals,effectively and maintaining a strong working relationship with athletes & influencers within our NorthAmerican market• Always keeping their ear to the ground and identifying new & relevant talent that will be activated by the brand via product seeding, ad hoc campaigns, or long-term partnerships• Managing a team of partners across different relationship stages which may include Tier 1,2 & 3 athletes, external influencers & friends of the brand. Such relationships may vary from one off collaboration to a long-term fixed contract• Building and maintaining a strong rapport with our athletes and representation including management,marketing agencies and rising stars; utilize strong relationships to maximize opportunities and terms withtalent on behalf of Gymshark• Executing on strategic plans that will enable partners to deliver in full on agreed terms & deliverables within the contract• Collaborating with other teams within the business to ensure partners are utilized across the business & marketing mix – Campaigns, Content Creation, Shoots, Events, Providing insights & feedback and use of Partner’s Name, Images & Likeliness• Clearly communicating partner & industry opportunities to the business & relevant stakeholders, providing opportunities to support business growth.• Utilizing the Athlete Marketing network, plan and execute on Annual and Quarterly Talent, Activation & Campaign strategies to support business objectives by partnering with GTM teams that support wider brand & product moments & initiatives as well as integrating Gymshark into Partner’s key moments.• Building a strong relationship with Athletes through constant communication, monitoring day-to-day activities, and gathering feedback

Alhambra High School

High School Diploma

University of California, Riverside

Bachelor of Business Administration - BBA, Marketing

Mt. San Antonio College

Business Administration and Management, General